Even More Teaching Activities
Product Development Team Structure
There are five different examples of how firms can structure their new product development project teams. Can students identify which team structure approach would be the most effective?
Generating New Product Ideas and Concepts
Firms will use a variety of methods to generate new product ideas/concepts. Students review examples and identify what approach each firm is using.
Reference Group Influence
In this activity, students will assess the extent of group influence across various purchase decisions. And for a given series of situations, they highlight how their behavior might be influenced.
Which Marketing Orientation is Best?
In this activity, students are presented with a discussion from a manager’s meeting for a new manufacturer of bicycles. The students' task is to determine which marketing orientation/philosophy they should adopt.