Topics
MCQ’s, consumer behavior, quiz, video
Review the activity below or download the PDF student worksheet
- Student worksheet: Consumer Behavior MCQ Quiz
- Instructor Solutions (Members Only): Consumer Behavior MCQ Quiz = Solutions
- Teaching Note: This activity contains 20 multiple choice questions on consumer behavior. There are three quiz options available:
- A video MCQ quiz, designed to be played in class (see video below)
- A hard copy MCQ quiz, which is underneath the video (or use student worksheet download above)
- Or as an interactive online quiz – which is on another page at… Quick Quiz on Consumer Behavior
Consumer Behavior Multiple Choice (MCQ) VIDEO Quiz
Consumer Behavior Multiple Choice (MCQ) HARD COPY Quiz
1 = “The driving force that compels consumers into action”. This is the definition of?
A = Personality
B = Learning
C = Perception
D = Motivation
2 = What is the 3rd (or middle) level of Maslow’s hierarchy of needs?
A = Physiological
B = Self-esteem/ego
C = Social/belonging
D = Safety/Security
3 = According to Freud, the 3 aspects of personality do NOT include which one of the following:
A = Ego
B = Emotion
C = Super ego
D = Id
4 = Deciding to watch Netflix, instead of studying, is driven by your:
A = Id
B = Ego
C = Super ego
D = Habit
5 = Pavlov and his rat experiment demonstrated what kind of learning?
A = Classical conditioning
B = Operant conditioning
C = Reasoning
D = Vicarious learning
6 = Rewards and loyalty programs rely on what type of learning?
A = Classical conditioning
B = Reasoning
C = Vicarious learning
D = Operant conditioning
7 = The steps in the perceptual process are exposure, attention, interpretation and __________???
A = Social sharing
B = Memory
C = Consideration
D = Positioning
8 = Advertising messages are often unusual or dramatic to overcome?
A = Selective exposure
B = Selective retention
C = Selective attention
D = Distortion
9 = How your product is perceived, relative to competition, is the definition of?
A = Positioning
B = Differentiation
C = Marketing
D = Perceptual mapping
10 = Perceptual maps are a matrix of how many image attributes?
A = Four
B = Three
C = One
D = Two
11 = “I like that brand and always buy it” – is an example of an?
A = Evaluation
B = Assessment
C = Attitude
D = Opinion
12 = The 3 parts of an attitude do NOT include:
A = Affect/feelings
B = Reflections/considerations
C = Beliefs/cognitive
D = Behavior/conative
13 = Any group that a person uses for information, or as a point of comparison, is a ________ group
A = Reference
B = Friendship
C = Membership
D = Aspirational
14 = Reference group influence tends to be the strongest for which type of products?
A = Public necessities
B = Public luxuries
C = Private necessities
D = Private luxuries
15 = What is the smallest number of people that can be in a family?
A = Two
B = Three
C = Four
D = Just one
16 = What is the middle social class in a three social class structure?
A = Middle
B = Lower-upper
C = Center
D = Median
17 = Sometimes only one factor is used to determine social class, which is?
A = Education
B = Wealth
C = Income
D = Occupation
18 = For adopter categories, what % of consumers are “innovators”?
A = 13.5%
B = 16%
C = 2.5%
D = 34%
19 = What decision rule is used when a consumer chooses based on their MOST important attribute only?
A = Conjunctive
B = Disjunctive
C = Compensatory
D = Lexicographic
20 = Psychographics primarily considers a consumer’s?
A = Social class
B = Behavior
C = Lifestyle
D = Social and family networks
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