Consumer Behavior MCQ Quiz

Topics

  • MCQ’s, consumer behavior, quiz, video


Review the activity below or download the PDF student worksheet


Teaching Notes

This activity contains 20 multiple choice questions on consumer behavior. There are three quiz options available:

  1. A video MCQ quiz, designed to be played in class (see video below)
  2. A hard copy MCQ quiz, which is underneath the video (or use student worksheet download above)
  3. Or as an interactive online quiz – which is on another page at… Quick Quiz on Consumer Behavior

Consumer Behavior Multiple Choice (MCQ) VIDEO Quiz


Consumer Behavior Multiple Choice (MCQ) HARD COPY Quiz

 

1 = “The driving force that compels consumers into action”. This is the definition of?

A = Personality
B = Learning
C = Perception
D = Motivation

2 = What is the 3rd (or middle) level of Maslow’s hierarchy of needs?

A = Physiological
B = Self-esteem/ego
C = Social/belonging
D = Safety/Security

3 = According to Freud, the 3 aspects of personality do NOT include which one of the following:

A = Ego
B = Emotion
C = Super ego
D = Id

4 = Deciding to watch Netflix, instead of studying, is driven by your:

A = Id
B = Ego
C = Super ego
D = Habit

5 = Pavlov and his rat experiment demonstrated what kind of learning?

A = Classical conditioning
B = Operant conditioning
C = Reasoning
D = Vicarious learning

6 = Rewards and loyalty programs rely on what type of learning?

A = Classical conditioning
B = Reasoning
C = Vicarious learning
D = Operant conditioning

7 = The steps in the perceptual process are exposure, attention, interpretation and __________???

A = Social sharing
B = Memory
C = Consideration
D = Positioning

8 = Advertising messages are often unusual or dramatic to overcome?

A = Selective exposure
B = Selective retention
C = Selective attention
D = Distortion

9 = How your product is perceived, relative to competition, is the definition of?

A = Positioning
B = Differentiation
C = Marketing
D = Perceptual mapping

10 = Perceptual maps are a matrix of how many image attributes?

A = Four
B = Three
C = One
D = Two

11 = “I like that brand and always buy it” – is an example of an?

A = Evaluation
B = Assessment
C = Attitude
D = Opinion

12 = The 3 parts of an attitude do NOT include:

A = Affect/feelings
B = Reflections/considerations
C = Beliefs/cognitive
D = Behavior/conative

13 = Any group that a person uses for information, or as a point of comparison, is a ________ group

A = Reference
B = Friendship
C = Membership
D = Aspirational

14 = Reference group influence tends to be the strongest for which type of products?

A = Public necessities
B = Public luxuries
C = Private necessities
D = Private luxuries

15 = What is the smallest number of people that can be in a family?

A = Two
B = Three
C = Four
D = Just one

16 = What is the middle social class in a three social class structure?

A = Middle
B = Lower-upper
C = Center
D = Median

17 = Sometimes only one factor is used to determine social class, which is?

A = Education
B = Wealth
C = Income
D = Occupation

18 = For adopter categories, what % of consumers are “innovators”?

A = 13.5%
B = 16%
C = 2.5%
D = 34%

19 = What decision rule is used when a consumer chooses based on their MOST important attribute only?

A = Conjunctive
B = Disjunctive
C = Compensatory
D = Lexicographic

20 = Psychographics primarily considers a consumer’s?

A = Social class
B = Behavior
C = Lifestyle
D = Social and family networks


Related Activities

Scroll to Top