SWOT Analysis (Free Tool)
This is a free SWOT analysis Excel tool, which is simple and easy to use for students to prepare detailed SWOTs. Also ideal for student assignments and reports.
Tools
Constructing Perceptual Maps
This exercise is designed to give students a good sense of how to use perceptual maps effectively from a marketing perspective. Students will need access to Excel and the free mapping template.
Creating Customer Journey Maps (Student Tool and Tasks)
In this task, students download and use the free customer journey map (CJM) Excel template to develop CJM’s for different personas.
Run Cross-tabs in Excel (Free Template Tool)
This is an easy-to-use Excel template tool that allows students to learn how to use and interpret cross-tabs, when analyzing market research data. As well as cross-tabs, the template also allows students to produce charts quickly – an ideal tool for their assignments and reports.
GE-McKinsey Multi-Factor Excel Template (Teaching Ideas)
In this set of activities, students download a free Excel template to run the GE matrix, in order to understand its construction and how it works. They can also use the template to assist them in with various marketing reports and/or assignments.
Gantt Chart Excel Template
This is a free tool for your students to use to make Gantt Charts using an easy-to-use Excel template. Ideal for project planning and input into marketing plans and other assessment tasks.
Using Gantt Charts: Teaching Tips
Here are some teaching ideas and activities for using the Gantt Chart Excel template, which is available for free download on this website.
Plotting on the Product Life Cycle
For this activity, students will use the product life cycle free Excel tool to map products onto the four stages of the PLC. This is a relatively simple activity, but is designed for them to get the core concept of how product categories fit into the stages and how they evolve over time.
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PESTLE Analysis Tool
This is a free Excel-based tool for making a detailed PESTLE analysis within minutes. A great way to introduce your students to situational analysis of the macro-environment and how it fits with SWOT and strategy.
List of All Free Marketing Tools
This is a handy list of all the free tools available on the GITM website. Here you can find all the download links for the tools, as well as how-to-use videos.