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Great Ideas for Teaching Marketing

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      • Decisions and Mini-Cases
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Review Exercises

Assessing Potential Research Problems

There are a number of problems that can arise in the market research process. The task in this exercise is to review a list of potential problems and assess their likelihood of occurrence and their potential impact on the validity of the research results.

Categories Discussion Exercises, Research and MIS, Review Exercises

Evaluating the Design of a Questionnaire

The student role is to pilot a questionnaire, with their fellow students, and identify the questionnaire’s problems and then suggest ways to improve it.

Categories Discussion Exercises, Research and MIS, Review Exercises

Which Research Design to Use?

In this activity, students need to consider the information challenges facing Pizza Hut and identify the most suitable market research or market information approach they should use to help gather information.

Categories Analysis and Metrics, Research and MIS, Review Exercises

Benefits of Strategic Alliances

The student task is to identify the marketing benefits and risks associated, from a list of possible and actual strategic alliances.

Categories Discussion Exercises, Review Exercises, Strategy and Plans

Strategy Hierarchy Levels

In this exercise, students required to determine at what strategy hierarchy level each of the following marketing decisions have most likely been made; choosing from corporate, strategic business unit (SBU) or functional (within marketing).

Categories Discussion Exercises, Review Exercises, Strategy and Plans

Are these Marketing Tasks?

For this exercise, students review a list of work tasks and identify which ones are likely (or not) to be part of a marketing role – an activity designed to help students further understand what a marketer does.

Categories Discussion Exercises, Introductory Concepts, Review Exercises, Strategy and Plans

The Role of a Marketer

The aim of this exercise is to identify the likely tasks of someone in a marketing role. In other words, what day-to-day functions do marketers perform?

Categories Introductory Concepts, Review Exercises

Understanding Customer Satisfaction

This activity is designed to help students identify the key components of what drives customer satisfaction outcomes, by evaluating a series of statements made by consumers regarding their recent interactions with a firm.

Categories Consumer Behavior, Introductory Concepts, Review Exercises

Understanding Marketing Orientation

In this exercise, students are required to identify which Marketing Orientation/Philosophy that different firms appear to follow, based on the statement that they have made on the way that they operate their business.

Categories Introductory Concepts, Review Exercises, Strategy and Plans

Your Perceptions of Marketing

In this activity, students review ten statements with differing views on marketing and then they indicate to what extent they agree/disagree with the statement.

Categories Discussion Exercises, Introductory Concepts, Review Exercises
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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