Discussion and Teaching Ideas for the Sim Games
This page has some guidance for instructors on which marketing concepts will be highlighted by playing the Sim Games in class. This is helpful for reinforcing concepts after the game/s is concluded.
This page has some guidance for instructors on which marketing concepts will be highlighted by playing the Sim Games in class. This is helpful for reinforcing concepts after the game/s is concluded.
It is an ideal resource for flipped classroom and active learning environments. Each activity contains its own instructions and spaces for students to write their responses. The workbook takes many of the exercises on Great Ideas for Teaching Marketing and turns them into worksheet-based activities.
These three escape rooms consists of 10 different challenges, built around a theme of a job interview or being a marketing expert. Each challenge is in sequence and needs to be solved first before the next challenge is released – students cannot skip ahead until they solve the puzzle first.
Here are two multiple-choice question video quizzes. One on general marketing trivia, and one called ‘guess the entrepreneur’. These video quizzes are designed as icebreakers and team-building exercises.
This is a 20 multiple-choice question video quiz on the PLACE MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
This is a 20 multiple-choice question video quiz on the PRICE MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
This is a 20 multiple-choice question video quiz on the PRODUCT MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
This is a 20 multiple-choice question video quiz on the PROMOTIONAL MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
This is a 20 multiple-choice question video quiz on the NEW PRODUCTS PROCESS. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
In this activity, students compare the assessment factors for three market segments. They need to rate each factor and then choose the best segment overall to be their chosen target market.
EXCLUSIVE ACTIVITY FOR MEMBERS