Even More Teaching Activities
International Markets: MCQs
15 multiple choice questions on international marketing topics. EXCLUSIVE ACTIVITY FOR MEMBERS
Self-Concept and Purchases
The task is this activity is to see if your students can describe the three consumers' personality and lifestyle simply…
Advanced Positioning Simulation Game
This is a Excel-based Sim Game for marketing students. Lots of fun, with multiple learning outcomes for positioning, product management,…
Communicating to Gen Y
This task is based on an excerpt from a study on Millennials (Gen Y) - and their view of marketing…
International Market Entry (Case Study)
In this mini case study, student review why a successful Australian fast food chain had multiple failures with their international…
The Need for Internal Marketing
Students are presented with an excerpt from a monthly ‘performance’ one-on-one meeting. Who is at fault? How can this situation…