Even More Teaching Activities
Improving the Marketing Mix
In this exercise, students are required to review the top-level financials of a small chain of hamburger stores and suggest…
Marketing Trivia Two Video Quizzes
Here are two multiple-choice question video quizzes. One on general marketing trivia, and one called 'guess the entrepreneur'. These video…
Price Calculation: Breakeven Pricing
Work through two examples of using break-even analysis for pricing, to gain a better understanding of this approach. EXCLUSIVE MEMBER…
Assessing Potential Research Problems
There are a number of problems that can arise in the market research process. The task in this exercise is…
Improving Poor Positioning Slogans
Tag lines gone wrong. Students need to review poorly written slogans and see if they can rewrite them more appropriately,…
Using Trade Promotions
In this activity, students are presented with a list of trade promotion tools and choose the ones most appropriate for…