There are a number of problems that can arise in the market research process. The task in this exercise is to review a list of potential problems and assess their likelihood of occurrence and their potential impact on the validity of the research results.
Students review several new product proposals. Which ones have potential and should go ahead? Which ones have limited potential?
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Instructor solutions for the student activity.
Instructor solutions for the student activity.
Instructor solutions for the student activity.
Instructor solutions for the student activity.
Instructor solutions for the student activity.
Instructor solutions for the student activity.
Instructor solutions for the student activity.
