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Introductory Concepts
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In-Class Experiments: Sales Promotions = Solutions

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In-Class Experiments: Sales Promotions = Solutions Review the Teaching Activity

KFC Toothpaste Case Study = Solutions

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KFC Toothpaste Case Study = Solutions Review the Teaching Activity

Mystery Shopper Exercise and Worksheet = Solutions

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Mystery Shopper Exercise and Worksheet = Solutions Review the Teaching Activity

Starbucks Third Place Positioning – Still Relevant? = Solutions

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Starbucks Third Place Positioning – Still Relevant? = Solutions Review the Teaching Activity

Crocodile Dundee Tourism Case Study = Solutions

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Crocodile Dundee Tourism Case Study = Solutions Review the Teaching Activity

Universal Studios Japan: Global to Local = Solutions

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Universal Studios Japan: Global to Local = Solutions Review the Teaching Activity

Impact of Country of Origin Effects = Solutions

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Impact of Country of Origin Effects = Solutions Review the Teaching Activity

In-Class Experiments: Product Design = Solutions

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In-Class Experiments: Product Design = Solutions Review the Teaching Activity

Bud Light Returns to their Traditional Positioning = Solutions

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Bud Light Returns to their Traditional Positioning = Solutions Review the Teaching Activity

The Power of Free Samples = Solutions

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The Power of Free Samples = Solutions Review the Teaching Activity

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