Even More Teaching Activities
What are Core Competencies?
This activity explores the concept of core competencies and their role in the development of a marketing strategy. EXCLUSIVE MEMBER ACTIVITY
Which Segmentation Base?
Students need to identify what type of segmentation base that the firm is using from the list of segmentation bases provided.
Can Marketers Become CEOs?
Students review quotes from an article on whether marketers can progress to CEO level and what skills sets that they need. EXCLUSIVE MEMBER ACTIVITY
Analyzing the Best Promotional Method
In this strategic and analytic activity, students need to help a company work out the best of the three different promotional approaches that they have tested in the marketplace. EXCLUSIVE ACTIVITY FOR MEMBERS