Topics
situation influence, decision process
Review the activity below or download the PDF student worksheet
Student Worksheet: Situational Influences and How They Impact Decisions
Student Discussion Activity
Different situations will affect a consumer’s purchase decisions. This activity is designed to explore that concept.
Your task here is to identify how many different drinks/beverages you (being one consumer only) would choose across the various situations listed below?
What type of drink/beverage would you choose?
- On a hot summer’s day
- For breakfast
- During a 15-minute lunch break
- When in a bad mood
- At the beach with friends
- On a cold winter’s night
- When waiting around for an hour
- At a sporting event
- As a birthday gift for a relative
- With only 5 minutes before a lecture
- At dinner, at a restaurant with that special one
- At a fast food place by yourself
- When you need an energy “pick-me-up”
- When you want to celebrate
- For refreshment after exercise
Student Discussion Questions
- What beverage would you choose in each other situations listed? How does this compare to your fellow students’ responses?
- Does your choice differ or remain consistent?
- If it differs, how does this affect the marketing of beverage products?
- How important, do you think, it is for marketers to understand the concept of situational influence? Why?
Related Activities
Evaluation Phase of Decision Process
What Level of Information Search?
Understanding Situation Influence
External Information
Situational Variables and Consumer Behavior (Academic Journal)
