Even More Teaching Activities
Push or Pull Strategy?
Using the information provided, students decide whether the type of firms listed at the end of the discussion should adopt…
Snicker’s Innovative SEM Campaign
This video-based activity highlights Snickers Misspelled Words campaign that they executed through Google search ads to successfully reinforce their brand…
Are These Good Growth Results?
This food retailer has experienced significant top-level growth over the past few years. But underpinning their results is a significant…
Should We Use a Wholesaler?
Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will…
Setting the Promotional Budget
In this activity, you simply need to match each example provided to the approach that the firm has used in…
Pricing Strategy and Ethics
In this new product pricing activity, students consider whether a market penetration pricing approach is the most effective (and ethical)…
