Even More Teaching Activities
Defining Market Research Terms
For this task, students match the market research term to its definition, as a simple check of their understanding of the main marketing research methods. EXCLUSIVE MEMBER ACTIVITY
Interpreting Brand Image Survey Results
This activity highlights the top level results from an attitudes/image market research study, comparing four different fast food chains. The task is to review the brand's performance and see what the survey results have revealed. EXCLUSIVE MEMBER ACTIVITY
Using an Event as a Promotional Tool (Video)
In this mini case study, students review how Nike used a running event, rather than more traditional promotional tools, to reposition their brand in a key market segment. EXCLUSIVE ACTIVITY FOR MEMBERS
Market Research Scales
In this marketing research task, students classify questions into scales: nominal, ordinal, interval, and ratios scales. EXCLUSIVE ACTIVITY FOR MEMBERS