Even More Teaching Activities
Adapting to the Local Market (Case Study)
In this mini case students, examine Boston Market's failed international market expansion into Australia in the early 2000s (when they…
Running a Focus Group
In this exercise, students run focus groups to understand the importance of getting beyond “top-level” answers and to gather some…
Can Marketers Become CEOs?
Students review quotes from an article on whether marketers can progress to CEO level and what skills sets that they…
Competitive Pricing Responses
Students need to identify what would be the most appropriate pricing reaction for various market situations and competitive actions. EXCLUSIVE…
Choose the Best Strategy
This student task is to evaluate a bank's strengths, assess its dynamic environment, and then select the most suitable strategy…
Justifying Marketing with CLV
The task with this activity is to defend the recent expenditure of a marketing campaign. The key to the argument…
