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Great Ideas for Teaching Marketing

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    • Activity Types
      • Decisions and Mini-Cases
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    • About the Escape Rooms
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  • Base Concepts
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  • All Activities

Segmentation and Positioning

Shopping Styles

The student task in this activity is to match the various shopping motivations to the three types of buyers listed below.

Categories Consumer Behavior, Review Exercises, Segmentation and Positioning

Social Class Behavior

In this activity, students need to outline their perception of the differences between an ‘upper social class’ and a ‘lower social class’ consumer, in terms of market behavior.

Categories Consumer Behavior, Review Exercises, Segmentation and Positioning

Who is an Innovator?

For this exercise, the task is to describe two innovators, using the various attributes in the table provided, and then consider how we can leverage their networks through our marketing activities.

Categories Consumer Behavior, New Product Process, Review Exercises, Segmentation and Positioning

The Family Life Cycle (FLC)

The student task in this activity is to ‘update’ the traditional family life cycle, taking into account the modern trends in family structures.

Categories Consumer Behavior, Discussion Exercises, Segmentation and Positioning

Self-Concept and Purchases

The task is this activity is to see if your students can describe the three consumers’ personality and lifestyle simply based upon their grocery purchases.

Categories Consumer Behavior, Discussion Exercises, Segmentation and Positioning

Making a Marketing Strategy Choice

This is a mini case study of a hypothetical toy manufacturer (Fun 4 U) that is faced with two distinct marketing strategy choices. The student task is to determine, based on the information available, the best approach for the firm.

Categories Decisions and Mini-Cases, Marketing Environment, Segmentation and Positioning, Services/CRM, Strategy and Plans
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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