Even More Teaching Activities
For this exercise, which is based on Sports Direct (a major UK sports retailer) and the impact of its attractive staff bonus on sales, profitability, and marketing results. EXCLUSIVE MEMBER ACTIVITY
In this activity, students will review a simple table containing top-level information on several markets/segments and they need to identify which segments are the most attractive, considering trade off information.
In this case study, students review Crust Pizza, an up-market take-away pizza chain that was able to successfully compete in the price-competitive and mature pizza market. EXCLUSIVE ACTIVITY FOR MEMBERS