Classic Case Study: Share-a-Coke Campaign
In this classic case study, students review Coca-Cola’s iconic “Share a Coke” campaign, one of the most talked-about marketing initiatives in recent years. They will examine where it was launched, why Coca-Cola pursued it, the tactical steps that brought the campaign to life, and how its success was measured.
Classic Case Study: Share-a-Coke Campaign Review the Teaching Activity