This is a discussion task that is designed to build upon the calculations that your students completed in the Introduction to ROMI Calculations activity. It will deepen their understanding and help them handle varying ROMI situations and improve their ability to explain how ROMI works and why it matters.
Understanding ROMI as a Marketing Metric Review the Teaching Activity
This task is designed for students new to return on marketing investment calculations, and is designed to step them through the process from relatively simple calculations to more complex ones. An ideal exercise for building confidence for dealing with this key marketing metric.
Introduction to ROMI Calculations Review the Teaching Activity
In this video-based task, students review the Art & Copy documentary, which highlights many of the classic and iconic TV commercials of all time and why and how they contributed to breakthroughs and improved understanding of advertising and communication. Please note that the documentary runs about an hour, plus the activity which primarily consists of review questions. A great task for marketing communications and similar topics.
Classic and Iconic Advertising Campaigns Review the Teaching Activity
In this classic case study, students review Coca-Cola’s iconic “Share a Coke” campaign, one of the most talked-about marketing initiatives in recent years. They will examine where it was launched, why Coca-Cola pursued it, the tactical steps that brought the campaign to life, and how its success was measured.
Classic Case Study: Share-a-Coke Campaign Review the Teaching Activity
This activity examines the Crocker Bank “We’ve Only Just Begun” campaign from the 1970s. It is considered a TV advertising CLASSIC and was a breakthrough in understanding of powerfully tapping into customer emotions. BUT… the campaign did not align with the bank’s strategy, highlighting one of the challenges of being a marketer is the sales and promotion era. Also a great activity to discuss emotions and storytelling.
Creative Communication and Sales and Promotion Orientation Review the Teaching Activity
This is a MINI case study version of the Classic Case Study Run Like a Girl campaign, also available on Great Ideas. This one is more suitable for shorter in-class use and focuses more on the marketing and brand aspects of the campaign.
Run Like a Girl Mini Case Study Review the Teaching Activity
This activity uses KFC’s fried‑chicken–flavored toothpaste (launched in 2025) to explore how novelty products can generate viral buzz, earned media, and support brand positioning. This task helps students with identifying the marketing objectives, consumer behavior triggers, and success behind the use of novelty product brand extensions.
KFC Toothpaste Case Study Review the Teaching Activity
In this activity, students review an Australian tourism campaign that included a fake news story about an upcoming Crocodile Dundee movie. Featuring Hollywood celebrities like Chris Hemsworth and Margot Robbie, and employing humor, film references, PR stunts, and a Super Bowl TV spot, the campaign captured global attention. This exercise crosses into international marketing, leveraging consumer insight, creative storytelling, media strategy, and campaign effectiveness.
Crocodile Dundee Tourism Case Study Review the Teaching Activity
In this activity, students will explore the strategic use of free samples as a sales promotion tool compared to traditional advertising. They will assess the benefits and risks associated with each approach through a real-world scenario involving a fictional brand launching a new product.
The Power of Free Samples Review the Teaching Activity
This McDonald’s case study reviews their iconic and enduring Happy Meal offering. The case explores a variety of marketing concepts with a particular focus on family decision making, product bundling, brand associations, ethical considerations, and the ability to offer multiple benefits to deliver consumer value. Although it is a relatively simple product, its continued and significant market success is undeniable, making it a classic and important case study for your students.
Classic Case Study: McDonalds Happy Meals Review the Teaching Activity