This classic case study focuses on the highly impactful 2018 Super Bowl commercial for the Tide brand. It is a great task to explore how creative advertising reinforces brand positioning, drives awareness, and builds customer loyalty.
Classic Case Study: Tide’s Super Bowl Ad of 2018 Review the Teaching Activity
Walmart has been progressively edging up its brand positioning to target more affluent consumers. But this repositioning poses brand risks as they move away from, and potentially alienate, their established and loyal customer base. This mini case study – and video – provides students with an opportunity to assess and mitigate the challenges involved with repositioning such an established and tightly positioned brand.
Walmart’s Repositioning to Attract Higher-Income Shoppers Review the Teaching Activity
In this task, students explore remarketing and creatively design retargeting ads to increase consumer motivation and trigger a sale (converting a prospect into a customer). An ideal mix of fun and creativity, while delivering on marketing objectives.
Remarketing Ads Design Challenge Review the Teaching Activity
This activity is designed to strengthen your students’ understanding of co-branding and how to implement it. It is designed as an interactive task, stressing the benefits and risks of co-branding initiatives.
Co-Branding Challenge Exercise Review the Teaching Activity
This teaching activity is designed to help your students interpret multi‑year brand health metrics. A table of consumer statements is presented over a three year period and students need to identify how well the brand is being managed and it strengths and weaknesses – as well as identifying what is most likely happening to their marketing mix. It is a good exercise for students to translate metrics into a narrative story.
Reviewing Brand Health Metrics Review the Teaching Activity
This case study examines Old Spice’s classic 2010 brand repositioning, in which the long-established men’s grooming brand released a video ad titled ‘The Man Your Man Could Smell Like.’ The commercial quickly became a pop-culture phenomenon, not only boosting Old Spice’s sales and market share but also redefining how companies could successfully reposition a well-established (and even dated) brand.
Classic Case Study: Old Spice Brand Repositioning Review the Teaching Activity
This case examines the Whopper Detour campaign for Burger King. This innovative and very successful campaign was built around a fun and playful digital-driven approach using geofencing on their mobile app. It is another classic case study that your students should review. Includes a short case study video.
Burger King’s Whopper Detour Case Study Review the Teaching Activity
In this video-based task, students review the Art & Copy documentary, which highlights many of the classic and iconic TV commercials of all time and why and how they contributed to breakthroughs and improved understanding of advertising and communication. Please note that the documentary runs about an hour, plus the activity which primarily consists of review questions. A great task for marketing communications and similar topics.
Classic and Iconic Advertising Campaigns Review the Teaching Activity
In this classic case study, students review Coca-Cola’s iconic “Share a Coke” campaign, one of the most talked-about marketing initiatives in recent years. They will examine where it was launched, why Coca-Cola pursued it, the tactical steps that brought the campaign to life, and how its success was measured.
Classic Case Study: Share-a-Coke Campaign Review the Teaching Activity
This classic case study – the “Run Like a Girl” campaign – provides students with insights into how authentic storytelling and social advocacy can transform brand communication. They will explore how brands can successfully shift from product-focused messaging to engaging with social issues by using authentic storytelling.
Classic Case Study: Run Like a Girl Review the Teaching Activity