Do your students agree with KFC’s decision to extend their brand into chicken flavored nail polish? Why/why not?
The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand being promoted using a variety of promotional tools.
In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing the output of a multi-attribute attitude model.
In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how important is it?
This marketing exercise is designed to look at the most valuable brands in the world – as highlighted by BrandZ – comparing the top 10 brands from 2015 to 2021.
A discussion exercise for marketing students, where students split two products of their choice into the five levels of core, actual, augmented, and so on.
In this discussion activity, marketing students outline the marketing mix considerations associated with the consumer products classification scheme.
In this discussion exercise, students can role-play and debate the unique marketing challenges associated with different classes of consumer products.
This teaching activity is designed for small groups of students to discuss the value of the consumer products classification scheme.
This viral sales promotion met its various marketing objectives, but questions can be raised about the brand’s integrity and fit with positioning because of the use of an sexual appeal in the campaign.