Places and Channels

The Success of Walmart Case Study

Case Study, Ethics, Marketing Environment, Member Activities, Places and Channels, Pricing, Services/CRM, Strategy and Plans

This Walmart case study offers students a real-world example of cost leadership and successful retail strategy. By reviewing its Everyday Low Pricing, economies of scale, and efficient logistics management, students will gain insights into this competitive strategy. A great exercise for delving into the reasons for Walmart’s dominance in a highly competitive market sector.

The Success of Walmart Case Study Review the Teaching Activity

Mystery Shopper Exercise and Worksheet (Digital)

Digital Marketing, Experiments, Marketing Environment, Member Activities, Places and Channels, Research and MIS, Review Exercises

This task is designed as a hands-on activity where students compare the website design and functionality of two competing firms, by acting as online mystery shoppers in order to evaluate the likely effectiveness of the website and its impact on the brand and supportive physical evidence. This then leads into an in-class discussion on website design and how it impacts consumer perceptions and behavior.

Mystery Shopper Exercise and Worksheet (Digital) Review the Teaching Activity

Mystery Shopper Exercise and Worksheet (Retailing)

Experiments, Marketing Environment, Member Activities, Places and Channels, Research and MIS, Services/CRM

This task is designed as a hands-on activity where students visit two competing retailers an act as a mystery shopper and evaluate the retail design, atmosphere, and overall presentation of the players. This then leads into an in-class discussion on retail atmospherics and how it impacts shopping behavior as well as consumer perceptions.

Mystery Shopper Exercise and Worksheet (Retailing) Review the Teaching Activity

Classic Case Study: The KFC FCK Campaign

Case Study, Member Activities, Places and Channels, Products and Brands, Promotion, video

This video-based activity explores KFC’s innovative response to a 2018 supply chain crisis in the UK, which led to widespread restaurant closures due to a lack of chicken. Instead of opting for a defensive approach, KFC launched the bold “FCK” campaign, a humorous and self-deprecating apology that turned a potential PR disaster into a masterclass in brand recovery. Students will analyze the campaign’s elements, its impact on KFC’s brand image, and lessons in crisis communication.

Classic Case Study: The KFC FCK Campaign Review the Teaching Activity

Classic Case Study: Real Burger World (Mini Case Version)

Consumer Behavior, Decisions and Mini-Cases, Marketing Mix, Member Activities, Places and Channels, Segmentation and Positioning, Services/CRM

In this mini-case, students explore why a new business with a “good idea” failed to be successful. Please note that is a shorter video for the longer, more detailed, case on Real Burger World (RBW) – a firm that gained attention in the UK by its exposure on a business start-up reality TV show.

Classic Case Study: Real Burger World (Mini Case Version) Review the Teaching Activity

Redesigning the In-store Experience for Toys R Us

Case Study, Marketing Environment, Member Activities, Places and Channels, Strategy and Plans

This activity is a mix of retailing design and customer experience challenges – that is, how could have Toys R Us modified their in-store offering and design for continued success – plus it also reinforces the impact of marketing environment factors and how they can derail a long-term successful strategy.

Redesigning the In-store Experience for Toys R Us Review the Teaching Activity

Scroll to Top