In this role-play exercise, students take the role of the CEO and other stakeholders. How will they balance all the conflicting needs and demands?
For this exercise, students act as consultants brought into a large firm with the goal of shifting the firm’s corporate culture in order to improve its level of marketing orientation.
In this task, students identify how different internal environments influence firms choices of marketing strategy.
The student task is to review survey results of attitudes towards moving to a cashless society and identify how retailers will be able to benefit from this emerging opportunity.
In this mini case study for a manufacturer of pasta, students are faced with evaluating a choice of four strategic options – which one will they choose?
This is a mini case study of a hypothetical toy manufacturer (Fun 4 U) that is faced with two distinct marketing strategy choices. The student task is to determine, based on the information available, the best approach for the firm.
The student task is to identify the marketing benefits and risks associated, from a list of possible and actual strategic alliances.
In this exercise, students assess the for and against of a franchised food retailer broadening their product range, as the proposed move has both opportunities and substantial risks.
This student task is to evaluate a bank’s strengths, assess its dynamic environment, and then select the most suitable strategy direction for them to continue to expand.
In this mini-case study, students need to select the best growth strategies, for a producer of cheeses, from a choice of seven options.