Even More Teaching Activities
Setting Your Price
Students assume that they decide to start a business as a marketing consultant. How much do they need to charge for their consulting services? EXCLUSIVE MEMBER ACTIVITY
Why Firms Introduce New Products
Most firms will have growth goals, which is one factor that drives firms to introduce new products. Students will need to review examples and identify why firms decide to introduce new products.
Interpreting Customer Lifetime Value
A task for marketing students where they need to interpret the output of a customer lifetime value (CLV) calculation. EXCLUSIVE MEMBER ACTIVITY
A Too Aggressive Competitive Marketing Strategy?
In this discussion case, students of marketing strategy will examine whether a campaign to block competitive moves is warranted? This case looks at Crystal Pepsi vs Tab Clear. EXCLUSIVE MEMBER ACTIVITY