Even More Teaching Activities
Pricing and Positioning
In this activity, there is a key pricing decision to be made in the two situations presented. Keeping in mind the firm’s/brand’s positioning, students consider whether these decisions are logical. EXCLUSIVE MEMBER ACTIVITY
Setting Your Price
Students assume that they decide to start a business as a marketing consultant. How much do they need to charge for their consulting services? EXCLUSIVE MEMBER ACTIVITY
Are Price Discounts Worthwhile?
As we know, sales promotions and discounts are commonly used in supermarket channels. However, do they make a difference? In this activity, students examine different consumer motivations, using an excerpt from a focus group, to identify the type of consumer (segment) that are responsive to sales promotions and why –…
Role of Capabilities
Students review several key strategic points about Apple, in order to identify the role of their strategic capabilities and how that gives them an ongoing competitive advantage in the marketplace. EXCLUSIVE MEMBER ACTIVITY