Even More Teaching Activities
Should We Introduce a CRM Program?
Students help a major department store to evaluate their idea for a new CRM program. What advice do they give…
Classifying New Products
For this activity, students identify what ‘type’ of new product the firm has developed - new category, product line extension,…
Quick Customer Lifetime Value Calculations
This activity get students to complete customer lifetime value calculations, for them to understand the role of this formula. Initial…
Not Enough New Product Ideas?
The ability of firms to generate new product concepts is a key factor in new product success. Some firms appear…
Which Marketing Orientation is Best?
In this activity, students are presented with a discussion from a manager’s meeting for a new manufacturer of bicycles. The…
Shift to Societal Marketing
This exercise contains is a list of questions facing particular industries, where there is increased expectations on them to move…