Analysis and Metrics Archives - Page 10 of 13 - Great Ideas for Teaching Marketing

Using Porter’s Five-forces Model

Analysis and Metrics, Free Activities, Marketing Environment, Review Exercises, Strategy and Plans

In this task, students will use Porter’s Five-forces model to help analyze the book publishing industry, based on the information and data presented.

Using Porter’s Five-forces Model Review the Teaching Activity

Salespeople Incentive Schemes

Analysis and Metrics, B2B Marketing, Member Activities, Promotion, Review Exercises

In this exercise, students need to calculate the total salary/incentive paid to salespeople (across different payment structures) and then determine which structure has the best approach for the firm’s marketing goals.
EXCLUSIVE MEMBER ACTIVITY

Salespeople Incentive Schemes Review the Teaching Activity

Evaluating Direct Marketing Results

Analysis and Metrics, Member Activities, Promotion, Review Exercises

In this task, students are introduced to the concept of return on marketing by looking at the profitability of an email direct mail campaign.
EXCLUSIVE MEMBER ACTIVITY

Evaluating Direct Marketing Results Review the Teaching Activity

Will the Retailer Support the Sales Promotion?

Analysis and Metrics, B2B Marketing, Discussion Exercises, Member Activities, Promotion

A significant proportion of planned sales promotions do not get implemented due to the lack of full support by the retailer. The student task is to determine whether the retailer is likely to run/support the sales promotion.
EXCLUSIVE MEMBER ACTIVITY

Will the Retailer Support the Sales Promotion? Review the Teaching Activity

Buying Media

Analysis and Metrics, Decisions and Mini-Cases, Member Activities, Promotion, Strategy and Plans

In this activity, students need to allocate the overall promotional budget to help support the launch of a new computer game console.
EXCLUSIVE MEMBER ACTIVITY

Buying Media Review the Teaching Activity

Return on Promotional Investment (ROMI)

Analysis and Metrics, Member Activities, Promotion

For each of the following decisions, students will calculate and determine whether the promotional expenditure generates a positive return on investment (that is, a marketing return on investment = ROMI).
EXCLUSIVE MEMBER ACTIVITY

Return on Promotional Investment (ROMI) Review the Teaching Activity

A Pricing Strategy Success?

Analysis and Metrics, Decisions and Mini-Cases, Member Activities, Pricing, Strategy and Plans

In this case study, the student task is to determine whether the firm should continue with its current strategy (which is mainly priced-based) or does it need to adopt a new approach?
EXCLUSIVE MEMBER ACTIVITY

A Pricing Strategy Success? Review the Teaching Activity

Pricing Against Aggressive Competitors

Analysis and Metrics, Decisions and Mini-Cases, Free Activities, Pricing, Role Plays, Strategy and Plans

Retailers often face the challenge of deciding between ‘everyday low pricing’ and ‘high-low’ pricing. The student task is to determine the best pricing approach.

Pricing Against Aggressive Competitors Review the Teaching Activity

Responding to Competitor Pricing

Analysis and Metrics, Decisions and Mini-Cases, Member Activities, Pricing, Strategy and Plans

While it is generally acknowledged that it is best to stay out of a price-cutting war, sometimes competitor actions will force you into one. In this activity, students need to counter when one of their competitors cuts their prices – how will they respond?

Responding to Competitor Pricing Review the Teaching Activity

Setting Your Price

Analysis and Metrics, B2B Marketing, Member Activities, Pricing

Students assume that they decide to start a business as a marketing consultant. How much do they need to charge for their consulting services?
EXCLUSIVE MEMBER ACTIVITY

Setting Your Price Review the Teaching Activity