Even More Teaching Activities
Strategy Focus
In this exercise, students need to review the possible strategy development path for a textbook publisher, which is a firm…
From Situational Analysis to Marketing Strategy
The student task in this activity is to identify the key environmental factors that will impact strategy and then recommend…
The Value of Logistics in Coke’s Marketing Mix
In this task, students need to determine, from the information provided, which one of their 4P’s is the most important…
Is Shrinkflation a Good Approach to Pricing?
In this activity, students consider the tactic of shrinkflation as a suitable and ethical approach to managing price increases. A…
Household Decision Making Roles
Consumers often play different roles within a family (or household) decision making unit. The task in this activity is to…
A New Environment; Time for a New Strategy?
In this exercise, students are required to help a traditional hamburger store adapt to the new market environment of more…