Even More Teaching Activities
Need/Problem Recognition
The task is to determine which of the potential triggers listed are the more significant in terms of impact and…
CRM’s Mutual Benefits
Assuming that students are the owner of a restaurant, they need to identify the three main benefits that the firm…
Competing Against Dominant Brands (Case Study)
In this new product case study, the owners of V Energy drinks decide to take on Coke and Pepsi in…
Running a Focus Group
In this exercise, students run focus groups to understand the importance of getting beyond “top-level” answers and to gather some…
What are Core Competencies?
This activity explores the concept of core competencies and their role in the development of a marketing strategy. EXCLUSIVE MEMBER…
Using Pricing Adjustments
Firms will utilize price adjustments (and discounts) in order to target particular consumers, or to adapt to particular situations. In…