Even More Teaching Activities
The Family Life Cycle (FLC)
The student task in this activity is to 'update' the traditional family life cycle, taking into account the modern trends…
Can a CFO Run Marketing?
In this reflective task, students need to consider whether the choice of a CFO to run marketing is a logical…
Assessing the Corporate Culture
In this task, students identify how different internal environments influence firms choices of marketing strategy.
Defining the Market Research Problem
This firm is looking to undertake some market research, but they first need to define the research problem – can…
Making a Marketing Strategy Choice
This is a mini case study of a hypothetical toy manufacturer (Fun 4 U) that is faced with two distinct…
Push or Pull Strategy?
Using the information provided, students decide whether the type of firms listed at the end of the discussion should adopt…