Even More Teaching Activities
A Pricing Strategy Success?
In this case study, the student task is to determine whether the firm should continue with its current strategy (which is mainly priced-based) or does it need to adopt a new approach? EXCLUSIVE MEMBER ACTIVITY
Choose the Best Strategy
This student task is to evaluate a bank's strengths, assess its dynamic environment, and then select the most suitable strategy direction for them to continue to expand.
Push or Pull Strategy?
Using the information provided, students decide whether the type of firms listed at the end of the discussion should adopt a 'push' a 'pull' or a balanced/mixed promotional emphasis. EXCLUSIVE MEMBER ACTIVITY
Justifying Marketing with CLV
The task with this activity is to defend the recent expenditure of a marketing campaign. The key to the argument will revolve around the customer lifetime value concept.