Topics
B2B markets, relationships, sales promotion, IMC tools, 7P’s, retailing
Review the activity below or download the PDF student worksheet
Student Worksheet: Which Sales Promotion Tool
Student Discussion Task
Firms may use a variety of sales promotion tools to help them increase short-term sales. Choosing from the below list of possible tools, identify which one/s would be most appropriate for:
- A newly launched chocolate bar
- Computer software (for editing digital photos)
- A woman’s fashion clothing store
| Sales Promotion Tools |
Chocolate bar? |
Computer software? |
Clothing store? |
|
|
1 |
A 20% discount | |||
|
2 |
20% extra free | |||
|
3 |
A cash-back offer (from manufacturer) | |||
|
4 |
A two-for-one deal | |||
|
5 |
Discount via a coupon (e.g. shop-a-docket) | |||
|
6 |
A competition (e.g. win a PlayStation) | |||
|
7 |
Extra points on a loyalty program | |||
|
8 |
Receive a free gift (if spending more than $X) | |||
|
9 |
Buy another product at a discount | |||
|
10 |
Access code for special website | |||
|
11 |
Give a free sample | |||
|
12 |
Have a big in-store display |
Student Discussion Questions
- Start this activity by completing the above table.
- Which sales promotion tools did you use the most? Which ones did you use least?
- How does your sales promotion choices compare to those of your fellow students?
- How effective do you think sales promotions are in generating sales and gaining new customers?
- Is there a danger in overusing sales promotions?
- Based on the above table, but you think that sales promotions are more suited to particular types of product categories?
Related Activities
Will the Retailer Support the Sales Promotion?
Pringles Chips WTF (Sales Promotion Campaign)
External Information
Main Types of Sales Promotions
