Topics
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positioning, differentiation, perceptual maps, competition, segmentation, target markets
This is NOT a teaching activity. Instead, it is a series of ten in-depth (5-10 mins) videos on positioning and perceptual maps that you can choose from to give students a deeper understanding of these topics.
Videos to Choose From…
My Top Ten Tips for Using Perceptual Maps
Why We Should Use Perceptual Maps in Marketing
Benefits and Limitations of Perceptual Maps
What are Determinant Attributes?
What’s the Difference Between a Perceptual Map and a Positioning Map?
Some Good and Bad Repositioning Examples
What is Over-Positioning?
What is Under-Positioning?
Overview of the Perceptual Process
Why You Should NEVER Use Price and Quality Together on the Same Perceptual Map
Related Activities
- Positioning Kid’s Home-delivered Food
- Coke Repositions their Energy Drink (Video Case)
- Constructing Perceptual Maps
- The Original Perceptual Map for the iPhone
- Interpreting a More Complex Perceptual Map
- The Importance of Differentiation
- Video Series on Customer Lifetime Value
- Video Series on Segmentation and Targeting
