Even More Teaching Activities
Price Calculation: Breakeven Pricing
Work through two examples of using break-even analysis for pricing, to gain a better understanding of this approach. EXCLUSIVE MEMBER ACTIVITY
Real Burger World (RBW) Case Study
RBW was a small hamburger chain established in the UK in the early 2000’s. Despite a significant financial investment, professional management, the use of branding consultants, and extensive media coverage, the business did not prove to be viable and closed within a few years.
Product Management Decisions
Students assume the role of a product manager for frozen pizza. They are faced with several strategic choices for which way to grow the product line and its profits.
Developing a Marketing Mix
In this exercise, students select the most appropriate marketing strategy and then develop a suitable marketing mix, based upon a proposed new chain of Italian and pizza restaurants.