Marketing Mix Multiple Choice Questions = Set A
A set of 30 harder multiple choice questions covering the marketing mix elements.
Marketing Mix Multiple Choice Questions = Set A Review the Teaching Activity
Standard Activity (15–30 min)
Identifying Segment Needs
In this activity, there are five different market segments have been identified for the sports shoe market. Students need to assess the most attractive segment and then construct a top-level marketing mix.
Identifying Segment Needs Review the Teaching Activity
Marketing Mix Multiple Choice Questions = Set B
Another set of 30 harder multiple choice questions covering the marketing mix elements.
Marketing Mix Multiple Choice Questions = Set B Review the Teaching Activity
Marketing Terms Crossword
A revision crossword for an array of marketing terms and definitions – ideal for reinforcing terms at the end of term. Ideal team-based activity.
Marketing Terms Crossword Review the Teaching Activity
Using the Three Product Level Model
A discussion exercise where students split two products of their choice into the three product levels of core, actual and augmented.
Using the Three Product Level Model Review the Teaching Activity
Using Pricing Adjustments
Firms will utilize price adjustments (and discounts) in order to target particular consumers, or to adapt to particular situations. In this activity, students identify examples and how to effectively use price adjustments.
Using Pricing Adjustments Review the Teaching Activity
Average Cost Curves Game
This activity is a fun activity (a team-based game) that is designed to show how the short-run average cost curve is produced.
Average Cost Curves Game Review the Teaching Activity
New Product Evaluation Game
This activity is a ‘game’ played in groups. Although it is a fun game, it is designed to illustrate the challenges that a firm faces when it evaluates and researches a new product.
New Product Evaluation Game Review the Teaching Activity
Protect the Brand or Grow the Profit?
In this activity, consumers visit a well-known store to buy some furniture, but the salesperson operates in their own interests, rather than meeting the needs of the customer. The dilemma here is the trade-off between long-term sales and brand management and short-term profitability. What is the best approach?
Protect the Brand or Grow the Profit? Review the Teaching Activity
Using Gantt Charts: Teaching Tips
Here are some teaching ideas and activities for using the Gantt Chart Excel template, which is available for free download on this website.
Using Gantt Charts: Teaching Tips Review the Teaching Activity