Even More Teaching Activities
Evaluation Phase of Decision Process
In this task, students explore the evaluation of alternatives phase of the buyer decision process, by choosing between various smart…
Analyzing Campaign Results
In this exercise, students are presented with the campaign results from a bank that has tested different promotional tactics. Their…
Setting Your Price
Students assume that they decide to start a business as a marketing consultant. How much do they need to charge for…
Pringles Chips WTF (Sales Promotion Campaign)
This activity is built around a new flavor campaign for the well-known snack brand Pringles. This campaign is a mix…
Switching Barriers (Customer Retention)
Customer retention can also be enhanced through the creation of switching barriers, with the task being to review examples to…
Promotional Plan for a New Product Launch
For this activity, students plan for a TV manufacturer - they are launching a new TV product - they need…