strategy Archives - Page 7 of 13 - Great Ideas for Teaching Marketing

To Grow or Not? – Using Franchising

B2B Marketing, Member Activities, Places and Channels, Strategy and Plans

This brief case for a car manufacturer, explores possible expansion through franchising methods.

To Grow or Not? – Using Franchising Review the Teaching Activity

Pepsi Next Case Study

Case Study, Free Activities, New Product Process, Products and Brands, Segmentation and Positioning, Strategy and Plans

This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. A great exercise for reviewing the new product process and the challenges of creating a new category in the market place.

Pepsi Next Case Study Review the Teaching Activity

Competing in the New Environment

Digital Marketing, Discussion Exercises, Marketing Environment, Member Activities, New Product Process

This mini case study profiles the successful launch of a new photo printing firm, which has successfully tapped into the new internet and digital world, with an innovated Facebook related photo product.

Competing in the New Environment Review the Teaching Activity

Apple’s Mission Statement

Free Activities, Review Exercises, Segmentation and Positioning, Strategy and Plans

This task reviews a statement was released by Tim Cook, the CEO of Apple, which is effectively framed as a mission statement. The student task is to review it and determine what it indicates about Apple and their future direction.

Apple’s Mission Statement Review the Teaching Activity

Product Line Extension Challenge

Decisions and Mini-Cases, Member Activities, New Product Process, Products and Brands, Promotion, Segmentation and Positioning

In 2005, Coca-Cola introduced Coke Zero, a zero calorie version of their flagship product. This product did extraordinary well, but what launch and implementation challenges did they face?

Product Line Extension Challenge Review the Teaching Activity

Are These Good Growth Results?

Analysis and Metrics, Member Activities, Places and Channels, Research and MIS, Strategy and Plans

This food retailer has experienced significant top-level growth over the past few years. But underpinning their results is a significant increase in franchised stores/outlets, so are the results as good as they appear?

Are These Good Growth Results? Review the Teaching Activity

A Tough New Product Decision

Discussion Exercises, Member Activities, New Product Process, Products and Brands, Strategy and Plans

Gillette has long been the leader in the razor market. However, to maintain their position they have had to make some tough decisions along the way. Review the following situation – if you were the CEO, would you have made the same decision?

A Tough New Product Decision Review the Teaching Activity

Using Porter’s Five-forces Model

Analysis and Metrics, Free Activities, Marketing Environment, Review Exercises, Strategy and Plans

In this task, students will use Porter’s Five-forces model to help analyze the book publishing industry, based on the information and data presented.

Using Porter’s Five-forces Model Review the Teaching Activity

Best International Market Entry Option

Decisions and Mini-Cases, Free Activities, International, Segmentation and Positioning, Strategy and Plans

After significant success in the local market, the company is looking to market to the more affluent markets in Asia markets. But the question is how they should do this?

Best International Market Entry Option Review the Teaching Activity

Should We Expand Internationally?

Decisions and Mini-Cases, International, Member Activities, Role Plays, Segmentation and Positioning, Strategy and Plans

A chain of well-known surf wear stores is considering expanding to international markets, but they are unsure whether this is a good idea for their business – can your students help them decide?

Should We Expand Internationally? Review the Teaching Activity