A discussion exercise where students need to develop a marketing mix for a particular target market – Ideal for explaining the value of market segmentation and target markets.
EXCLUSIVE MEMBER ACTIVITY
From Market Segmentation to the Marketing Mix (Fitness Centers) Review the Teaching Activity
A travel agency, with more than 100 outlets throughout the country, is considering using either traditional direct mail and/or a digital marketing campaign, however, they cannot agree on which IMC tools to use.
EXCLUSIVE MEMBER ACTIVITY
Direct Mail vs Digital Marketing Review the Teaching Activity
This activity is based on a chain of fitness centers. They want to increase their ongoing level of promotional activity, but are unsure how best to promote themselves in the marketplace.
Developing a Promotional Strategy Review the Teaching Activity
This activity highlights an ineffective situation for a mobile home loan salesman for a bank. Review the situation – what can be done to improve the firm’s current sales appointment practices?
EXCLUSIVE MEMBER ACTIVITY
Managing Salespeople Review the Teaching Activity
The student task is to determine a strategy for a fruit and vegetable store, to ensure its continued success. A number of potential ideas have been listed to get students going a littler deeper.
Designing the Retail Strategy Review the Teaching Activity
Students are presented with a list of common distribution channels for a bank. The task is to identify the most appropriate mix of channels for two different banks.
Selecting Distribution Channels Review the Teaching Activity
Services have a number of distinct characteristics that create a unique set of marketing challenges for services marketers. The task is to review customer statements to identify the distinguishing service characteristic.
Unique Characteristics of Services Review the Teaching Activity
For this task, students are the marketing manager for a bank and planning a major new product launch. They need to develop an internal marketing program for the bank’s branch and call center staff to complete the sales.
Designing Internal Marketing Campaigns Review the Teaching Activity
A large department store chain are discussing the merits of introducing a system of greater staff empowerment. But the team cannot decide what to do – can your students help them?
Should We Empower Our Staff? Review the Teaching Activity
In this activity, students review the disappointing performance of a marketing campaign and determine where the problem occurred and does this firm need to spend more time and effort on its ‘internal marketing’ program?
Need to Improve Internal Marketing? Review the Teaching Activity