Even More Teaching Activities
Marketing Mix of the Dollar Shave Club
Students review the viral video launch of the highly successful Dollar Shave Club and then identify their 7P's offering and the mindset of their target market. Great activity for breaking down the full 7P's marketing mix. EXCLUSIVE ACTIVITY FOR MEMBERS
Integrated Marketing Communication Definitions
For this activity, students need to match the Integrated Marketing Communication (IMC) tool to its appropriate definition.
From Market Segmentation to the Marketing Mix (Fitness Centers)
A discussion exercise where students need to develop a marketing mix for a particular target market – Ideal for explaining the value of market segmentation and target markets. EXCLUSIVE MEMBER ACTIVITY
The Value of Loyalty Programs
In this exercise, students need to decide whether a large retail chain would benefit from implementing a customer loyalty program. EXCLUSIVE MEMBER ACTIVITY