Even More Teaching Activities
From Market Segmentation to the Marketing Mix (Fitness Centers)
A discussion exercise where students need to develop a marketing mix for a particular target market – Ideal for explaining…
Internal Marketing: Changing the Corporate Culture
For this exercise, students act as consultants brought into a large firm with the goal of shifting the firm's corporate…
What is the Role of a Salesperson?
The task is to identify what particular things would you do/learn in order to be ready as a salesperson and…
Should We Introduce a CRM Program?
Students help a major department store to evaluate their idea for a new CRM program. What advice do they give…
Using Pricing Adjustments
Firms will utilize price adjustments (and discounts) in order to target particular consumers, or to adapt to particular situations. In…
Working with the Marketing Mix
This exercise is designed to illustrate how the marketing mix works together to implement the organization's marketing strategy, which should…