Even More Teaching Activities
A New Environment; Time for a New Strategy?
In this exercise, students are required to help a traditional hamburger store adapt to the new market environment of more…
Advanced Positioning Simulation Game
This is a Excel-based Sim Game for marketing students. Lots of fun, with multiple learning outcomes for positioning, product management,…
Which Segmentation Base Should We Use?
In this activity, students review a managers meeting where they outline the various advantages and limitations of different segmentation bases…
Will Profit per Customer Increase Each Year?
In this exercise, students consider whether a customer is likely to increase their relationship with a firm over time, by…
Should You Have Your Own Sales Team?
In this activity, students need to choose whether a new furniture manufacturer should set up its own sales team or…
Creating and Interpreting a Perceptual Map
A exercise for marketing students where they create and interpret a perceptual map. Contains a download for a free online…