Even More Teaching Activities
The Value of Logistics in Coke’s Marketing Mix
In this task, students need to determine, from the information provided, which one of their 4P’s is the most important…
Competing Against Dominant Brands (Case Study)
In this new product case study, the owners of V Energy drinks decide to take on Coke and Pepsi in…
Time for a New Positioning Slogan?
This fitness center is starting to think that their positioning tag-line is primarily responsible for their loss of new customers/members…
What Level of Information Search?
In this activity, students need to identify the factors that influence the consumer to spend more/less time in the information…
Will Profit per Customer Increase Each Year?
In this exercise, students consider whether a customer is likely to increase their relationship with a firm over time, by…
Setting Your Price
Students assume that they decide to start a business as a marketing consultant. How much do they need to charge for…
