Situational Influences and How They Impact Decisions
The task here is to identify how many different drinks/beverages that the student (being one consumer only) would choose across the various situations listed.
segmentation
Why Use Target Markets
Students need to consider whether a broad marketing approach is suitable or whether this radio station concept would benefit from a more precise target market?
Which Segmentation Base?
Students need to identify what type of segmentation base that the firm is using from the list of segmentation bases provided.
Segment Nicknames and Brand Personas
The task in this activity is to see how much can be determined about the target market consumer by the ‘segment nickname’ it has been given.
Choosing a Target Market (Numbers-based)
In this activity, students will review a simple table containing top-level information on several markets/segments and they need to identify which segments are the most attractive, considering trade off information.
Which Target Market? It’s Your Call
Students are presented with an excerpt from a manager’s meeting discussing segments in the smart phone market – they need to identify clearly defined segments and potential target markets.
Choosing a Target Market (Smart Phones)
The task is to identify the most attractive segment to select as a target market, based on customer needs, segment size, growth and profit margin.
Meeting Target Market Needs
The task is to outline a marketing mix for a holiday that would best suit different market segments.
Is this Target Market Viable?
The student task is to evaluate whether the proposed target market for a new luxury service is the best approach.
New Target Market = New Marketing Mix?
For this activity, students need to determine whether the law firm will need to modify its marketing mix as they pursue another target market.