Even More Teaching Activities
Reviewing Perceptual Maps
In this activity, students are presented with consumer perception data, along with an easy-to-use Excel perceptual mapping tool, to determine the relative positioning of competing brands
The student task in this activity is to match the various shopping motivations to the three types of buyers listed below.
Role of Capabilities
Students review several key strategic points about Apple, in order to identify the role of their strategic capabilities and how that gives them an ongoing competitive advantage in the marketplace. EXCLUSIVE MEMBER ACTIVITY
Marketing Mix of the Dollar Shave Club
Students review the viral video launch of the highly successful Dollar Shave Club and then identify their 7P's offering and the mindset of their target market. Great activity for breaking down the full 7P's marketing mix. EXCLUSIVE ACTIVITY FOR MEMBERS