Is this high-pressure selling?

This firm relies on heavy promotional tactics in order to generate their sales, which some people might term ‘high-pressure’ selling. Review the following case; are they effective marketers or are they engaging in unethical practices that need to change?   ACTIVITY/TASK Massage chairs are products that are sometimes promoted in shopping malls. However, this particular … See the full teaching activity…

What a Sales Manager Does?

As implied by his/her title, a sales manager is responsible for achieving targeted sales through the effective management of a sales team. In this activity, you need to identify (from the list below) what tasks that a sales manager actually does.   ACTIVITY/TASK Structuring sales bonuses Giving ‘motivational’ talks Phoning key customers Writing newsletters Helping … See the full teaching activity…

Your Perception of a Salesperson

This activity is a simple discussion exercise to identify how salespeople are perceived by consumers (your students). A mix of positive and negative attributes are provided in the worksheet to enable simple, fast and valuable easy discussion in the classroom.

Which Sales Promotion Tool?

Firms may use a variety of sales promotion tools to help them increase short-term sales. Choosing from the below list of possible tools, identify which one/s would be most appropriate for: A newly launched chocolate bar Computer software (for editing digital photos) A woman’s fashion clothing store ACTIVITY/TASK   Sales Promotion Tools Chocolate bar? Computer … See the full teaching activity…