This is a mini case study of a hypothetical toy manufacturer (Fun 4 U) that is faced with two distinct marketing strategy choices. The student task is to determine, based on the information available, the best approach for the firm.
The student task here is to prepare a SWOT for a bank that effectively identifies their strengths, weaknesses, opportunities and threats.
This activity is designed to highlight the value of using cross-tabs to help analyze market research data.
Students need to identify what type of segmentation base that the firm is using from the list of segmentation bases provided.
The task is to identify the most attractive segment to select as a target market, based on customer needs, segment size, growth and profit margin.
The task is to outline a marketing mix for a holiday that would best suit different market segments.
The student task is to evaluate whether the proposed target market for a new luxury service is the best approach.
For this activity, students need to select the most appropriate positioning for a firm that currently home delivers pre-prepared food to people who are trying to lose weight. They have now decided to pursue an opportunity in providing a somewhat similar product, but this time, targeted at children.
In this exercise, students are presented with alternative positioning slogans for a smart phone firm – which one would they choose and why?
For this exercise, students are required to determine the positioning goals associated with various positioning tag lines.