internal marketing Archives - Great Ideas for Teaching Marketing

Staff Bonuses and Internal Marketing

Discussion Exercises, Marketing Environment, Member Activities, News item, Places and Channels, Services/CRM

For this exercise, which is based on Sports Direct (a major UK sports retailer) and the impact of its attractive staff bonus on sales, profitability, and marketing results.
EXCLUSIVE MEMBER ACTIVITY

Staff Bonuses and Internal Marketing Review the Teaching Activity

Apple’s Mission Statement

Free Activities, Review Exercises, Segmentation and Positioning, Strategy and Plans

This task reviews a statement was released by Tim Cook, the CEO of Apple, which is effectively framed as a mission statement. The student task is to review it and determine what it indicates about Apple and their future direction.

Apple’s Mission Statement Review the Teaching Activity

Managing Salespeople

Decisions and Mini-Cases, Member Activities, Promotion, Services/CRM

This activity highlights an ineffective situation for a mobile home loan salesman for a bank. Review the situation – what can be done to improve the firm’s current sales appointment practices?
EXCLUSIVE MEMBER ACTIVITY

Managing Salespeople Review the Teaching Activity

Designing Internal Marketing Campaigns

Decisions and Mini-Cases, Member Activities, New Product Process, Promotion, Services/CRM, Strategy and Plans

For this task, students are the marketing manager for a bank and planning a major new product launch. They need to develop an internal marketing program for the bank’s branch and call center staff to complete the sales.

Designing Internal Marketing Campaigns Review the Teaching Activity

Justifying Marketing with CLV

Discussion Exercises, Member Activities, Services/CRM

The task with this activity is to defend the recent expenditure of a marketing campaign. The key to the argument will revolve around the customer lifetime value concept.

Justifying Marketing with CLV Review the Teaching Activity

Internal Marketing: Changing the Corporate Culture

Discussion Exercises, Marketing Environment, Member Activities

For this exercise, students act as consultants brought into a large firm with the goal of shifting the firm’s corporate culture in order to improve its level of marketing orientation.

Internal Marketing: Changing the Corporate Culture Review the Teaching Activity

Impact of Management Values on Strategy

Decisions and Mini-Cases, Free Activities, Marketing Environment, New Product Process, Role Plays, Strategy and Plans

The student task is to identify whether the management style of the CEO would influence the firm’s decision to pursue new products. In order to illustrate the influence of top management values, the profiles of four different CEOs are presented.

Impact of Management Values on Strategy Review the Teaching Activity

Assessing the Corporate Culture

Discussion Exercises, Marketing Environment, Member Activities, Role Plays, Strategy and Plans

In this task, students identify how different internal environments influence firms choices of marketing strategy.

Assessing the Corporate Culture Review the Teaching Activity