In this activity, students need to outline their perception of the differences between an ‘upper social class’ and a ‘lower social class’ consumer, in terms of market behavior.
For this exercise, students need to determine the social status of various occupations, ranking a list of occupations from highest to lowest status
In this activity, students will assess the extent of group influence across various purchase decisions. And for a given series of situations, they highlight how their behavior might be influenced.
The student task in this activity is to ‘update’ the traditional family life cycle, taking into account the modern trends in family structures.
The task is this activity is to see if your students can describe the three consumers’ personality and lifestyle simply based upon their grocery purchases.
In this mini case study, the firm is considering four promotional approaches. Each of their promotional approaches relies on a different learning theory.
The task in this exercise is to select the best radio commercial from the three presented, considering the model of perception (how consumers process information).
For this activity, students need to identify different ways of motivating (using Maslow’s theory) consumers to buy a smart phone and to visit a restaurant.
The student task in this activity is to review the examples of retailing servicescape in order to identify what the firm is trying to achieve by their particular in-store design.