In this mini case study, the firm is considering four promotional approaches. Each of their promotional approaches relies on a different learning theory.
The task is this activity is to see if your students can describe the three consumers’ personality and lifestyle simply based upon their grocery purchases.
The student task in this activity is to ‘update’ the traditional family life cycle, taking into account the modern trends in family structures.
In this activity, students will assess the extent of group influence across various purchase decisions. And for a given series of situations, they highlight how their behavior might be influenced.
For this exercise, the task is to describe two innovators, using the various attributes in the table provided, and then consider how we can leverage their networks through our marketing activities.
For this exercise, students need to determine the social status of various occupations, ranking a list of occupations from highest to lowest status
In this activity, students need to outline their perception of the differences between an ‘upper social class’ and a ‘lower social class’ consumer, in terms of market behavior.
For this exercise, students consider the impact of culture and lifestyle changes, from the point of view of an organization that markets holiday packages and tours.
The task in this activity is to see how much can be determined about the target market consumer by the ‘segment nickname’ it has been given.
The task is to outline a marketing mix for a holiday that would best suit different market segments.