Even More Teaching Activities
Reviewing a Multi-Attribute Model
In this exercise, students review the results of a multi-attribute attitude model, which compares consumer's perceptions of two fast food restaurants (McDonald's and Burger King).
Poor Target Market or Poor Positioning?
This case study outlines a new retail store concept, which has proved somewhat disappointing for the two owners. The student task is to evaluate whether they adequately identified a viable target market and also to evaluate the appropriateness of their positioning
Competing Against Dominant Brands (Case Study)
In this new product case study, the owners of V Energy drinks decide to take on Coke and Pepsi in the sports drink product category, using a clever approach to positioning and differentiation. EXCLUSIVE ACTIVITY FOR MEMBERS
Using Porter’s Five-forces Model
In this task, students will use Porter's Five-forces model to help analyze the book publishing industry, based on the information and data presented.