Even More Teaching Activities
How Positioning Slogans Communicate
For this exercise, students are required to determine the positioning goals associated with various positioning tag lines.
Improving the Marketing Mix
In this exercise, students are required to review the top-level financials of a small chain of hamburger stores and suggest…
Pricing and Positioning
In this activity, there is a key pricing decision to be made in the two situations presented. Keeping in mind…
Awareness and Advertising Recall
This activity highlights the top level results from an awareness and advertising recall market research study. The task here is…
Does Product Augmentation Matter?
In this task, students will review a billboard ad, which promotes a benefit derived from product augmentation. Students will then discuss…
Using the Five Product Level Model
A discussion exercise for marketing students, where students split two products of their choice into the five levels of core,…