Even More Teaching Activities
The Original Perceptual Map for the iPhone = Solutions
Instructor solutions.
What is the Role of a Sales Manager? = Solutions
Instructor solutions.
Assessing Potential Research Problems
There are a number of problems that can arise in the market research process. The task in this exercise is to review a list of potential problems and assess their likelihood of occurrence and their potential impact on the validity of the research results.
Competing in the New Environment = Solutions
Instructor solutions.