Even More Teaching Activities
The Value of Brand Persona Names
Students are provided with a name of a brand persona and assess what information about the segment is provided by…
Can Marketers Become CEOs?
Students review quotes from an article on whether marketers can progress to CEO level and what skills sets that they…
Should We Conduct Market Research (Test Marketing)?
In this activity, students will review the discussion/comments from a new product project team meeting, where the participants argue for/against…
Repositioning the Cruise Ship Industry
In this activity, students examine the opportunities and challenges of repositioning by reviewing the rise, fall, and then rise again…
Staff Bonuses and Internal Marketing
For this exercise, which is based on Sports Direct (a major UK sports retailer) and the impact of its attractive…
Line and Brand Extensions
Firms are usually faced with four broad branding choices, with the key goal of growing brand equity. In this activity,…