Even More Teaching Activities
Understanding Marketing Terms
This activity is for students near the end of studying Marketing 101 (or similar) as it poses a number of clarification and understanding questions relating to research, product mix, consumer needs, and segmentation = a mix of topics, rather than one set topic area. It is also a supplementary activity…
Over-Adapting to the Environment?
In this mini case study, students are required to assess whether this toy manufacturer was too flexible and too willing to adapt to its changing macro-environment.
What Price Mark-up is Needed?
In this activity, the student task is to determine what average prices will need to be charged by these small retailers so they end up making a good profit. EXCLUSIVE MEMBER ACTIVITY
Setting Your Price
Students assume that they decide to start a business as a marketing consultant. How much do they need to charge for their consulting services? EXCLUSIVE MEMBER ACTIVITY