Even More Teaching Activities
Need to Improve Internal Marketing?
In this activity, students review the disappointing performance of a marketing campaign and determine where the problem occurred and does this firm need to spend more time and effort on its ‘internal marketing’ program?
Coffee Shop Pricing Market Test
A local coffee shop has conducted a pricing experiment and broadened their product line. But did the experiment work? And should they continue with the pricing approach or discontinue it? A great activity for assessing marketing mix changes.
The Value of Logistics in Coke’s Marketing Mix
In this task, students need to determine, from the information provided, which one of their 4P’s is the most important in their marketing mix - with a particular focus on logistics. EXCLUSIVE MEMBER ACTIVITY
Pricing Strategy and Ethics
In this new product pricing activity, students consider whether a market penetration pricing approach is the most effective (and ethical) strategy for a new water amusement park. EXCLUSIVE MEMBER ACTIVITY