Strategy and Plans Archives - Page 14 of 16 - Great Ideas for Teaching Marketing

Preparing a SWOT

Discussion Exercises, Free Activities, Marketing Environment, Strategy and Plans

The student task here is to prepare a SWOT for a bank that effectively identifies their strengths, weaknesses, opportunities and threats.

Preparing a SWOT Review the Teaching Activity

Was McDonald’s Adaptive or Just Lucky?

Discussion Exercises, Marketing Environment, Member Activities, Strategy and Plans

With this exercise, students need to consider whether McDonald’s successfully leveraged the changing factors in the macro-environment, or whether their business operation just happened to be quite suited to this emerging environment?

Was McDonald’s Adaptive or Just Lucky? Review the Teaching Activity

Over-Adapting to the Environment?

Discussion Exercises, Marketing Environment, Member Activities, New Product Process, Strategy and Plans

In this mini case study, students are required to assess whether this toy manufacturer was too flexible and too willing to adapt to its changing macro-environment.

Over-Adapting to the Environment? Review the Teaching Activity

Adapting to a New Environment

Decisions and Mini-Cases, Marketing Environment, Member Activities, Strategy and Plans

For this activity, students discuss how a small chain of traditional music retail stores can best adapt to the changing lifestyle and technological macro-environment.

Adapting to a New Environment Review the Teaching Activity

What is the Impact of Macro-Environmental Changes?

Discussion Exercises, Marketing Environment, Member Activities, Strategy and Plans

Students will review a list of macro-environment trends and work out how it will impact marketing activities for different industries.

What is the Impact of Macro-Environmental Changes? Review the Teaching Activity

Identifying Your Competitive Set

Discussion Exercises, Marketing Environment, Member Activities, Strategy and Plans

For this exercise, students identify the competitive set for a manufacturer of instant coffee (such as Nestle’s). The aim of this activity is to think beyond just me-too competitors.

Identifying Your Competitive Set Review the Teaching Activity

Impact of Management Values on Strategy

Decisions and Mini-Cases, Free Activities, Marketing Environment, New Product Process, Role Plays, Strategy and Plans

The student task is to identify whether the management style of the CEO would influence the firm’s decision to pursue new products. In order to illustrate the influence of top management values, the profiles of four different CEOs are presented.

Impact of Management Values on Strategy Review the Teaching Activity

Assessing the Corporate Culture

Discussion Exercises, Marketing Environment, Member Activities, Role Plays, Strategy and Plans

In this task, students identify how different internal environments influence firms choices of marketing strategy.

Assessing the Corporate Culture Review the Teaching Activity

What’s the Best Marketing Strategy?

Analysis and Metrics, Decisions and Mini-Cases, Member Activities, Strategy and Plans

In this mini case study for a manufacturer of pasta, students are faced with evaluating a choice of four strategic options – which one will they choose?

What’s the Best Marketing Strategy? Review the Teaching Activity

Making a Marketing Strategy Choice

Decisions and Mini-Cases, Marketing Environment, Member Activities, Segmentation and Positioning, Services/CRM, Strategy and Plans

This is a mini case study of a hypothetical toy manufacturer (Fun 4 U) that is faced with two distinct marketing strategy choices. The student task is to determine, based on the information available, the best approach for the firm.

Making a Marketing Strategy Choice Review the Teaching Activity