Strategy and Plans Archives - Page 13 of 13 - Great Ideas for Teaching Marketing

Buyer Personas and their Customer Journeys

Analysis and Metrics, Consumer Behavior, Discussion Exercises, Member Activities, Promotion, Segmentation and Positioning, Strategy and Plans

Students are presented with 10 mini brand personas for the hotel industry. Their task is to choose a buyer persona and map out their customer journey. A starting example has been provided as a guide.

Burger King Closing Stores: A Good Idea?

Decisions and Mini-Cases, Marketing Environment, Member Activities, Places and Channels, Strategy and Plans

In 2023, the Burger King chain announced that they were closing around 400 of their stores in the USA. They are reducing underperforming restaurants – but are these closures a good idea from a marketing brand perspective? Let’s find out in this activity.

Marketing Ethics Game

Ethics, Games and Quizzes, Marketing Environment, Member Activities, Role Plays, Strategy and Plans

This is a points-based game built around 10 ethical and social dilemmas (trade-offs). In each round, students need to make a strategic decision that will add/remove points for profits, customer satisfaction, staff satisfaction, and ethical behavior. But what is more important to your students – profit maximization or running a well-balanced business? Designed as a game to make ethical decisions fun, enjoyable, and more real-world based.

Marketing Ethics Debate Topics

Discussion Exercises, Ethics, Marketing Environment, Member Activities, Strategy and Plans

This activity is a variation of the Marketing Ethics Game (also available of Great Ideas). But instead of a game, students review, discuss, and debate the 10 ethical and social dilemmas. In this situations, students will need to trade-off profits for ethical behavior, the customer experience, and staff satisfaction. Great for in-class discussions and debates.

Customer Value Game

Analysis and Metrics, Games and Quizzes, Introductory Concepts, Member Activities, Strategy and Plans

An easy-to-play Excel-based game designed around customer value, needs analysis, target markets, competition, and profit management. Great game to teach the fundamentals of marketing. Instructional videos included.