New Product Process

Poor Target Market or Poor Positioning?

This case study outlines a new retail store concept, which has proved somewhat disappointing for the two owners. The student task is to evaluate whether they adequately identified a viable target market and also to evaluate the appropriateness of their positioning

Poor Target Market or Poor Positioning? Review the Teaching Activity

Positioning Kid’s Home-delivered Food

For this activity, students need to select the most appropriate positioning for a firm that currently home delivers pre-prepared food to people who are trying to lose weight. They have now decided to pursue an opportunity in providing a somewhat similar product, but this time, targeted at children.

Positioning Kid’s Home-delivered Food Review the Teaching Activity

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