In this case study, students review the new product development process for a firm and identify what they appeared to do well, and identify potential improvement areas for the future.
Improving the New Product Process Review the Teaching Activity
There are five different examples of how firms can structure their new product development project teams. Can students identify which team structure approach would be the most effective?
Product Development Team Structure Review the Teaching Activity
Smart TVs became popular within a few years, yet microwave ovens faced significant market resistance and took decades to get adopted. The challenge is to determine why this was the case.
Speed of New Product Adoption Review the Teaching Activity
Students review a new product that never went ahead. Did the firm made the right decision, or should they have spent more time, money and effort evaluating it further?
New Product Evaluation Review the Teaching Activity
Students review several new product proposals. Which ones have potential and should go ahead? Which ones have limited potential?
A Great Idea, But Would You Invest? Review the Teaching Activity
The ability of firms to generate new product concepts is a key factor in new product success. Some firms appear to be more successful at this task than others. This firm is not very good at it – but why?
Not Enough New Product Ideas? Review the Teaching Activity
Firms will use a variety of methods to generate new product ideas/concepts. Students review examples and identify what approach each firm is using.
Generating New Product Ideas and Concepts Review the Teaching Activity
The student task in this activity is to generate some potential new product ideas/concepts that would logically fit with McDonald’s overall strategy.
Aligning New Products to Strategy Review the Teaching Activity
The task is to review the following list of new product development tasks and evaluate whether or not the marketing function would be involved.
Marketing’s Role in the New Product Process Review the Teaching Activity
The task to identify a list reasons why new products fail and identify which of these factors could NOT be adequately assessed prior to actually going to market with the new product.
Why New Products Fail Review the Teaching Activity