Even More Teaching Activities
What Should Be Our Marketing Target?
This activity introduces students to the concept of marketing models and how to set goals and targets to achieve top-level goals like sales revenue and profit. EXCLUSIVE ACTIVITY FOR MEMBERS
Plotting on the Product Life Cycle
For this activity, students will use the product life cycle free Excel tool to map products onto the four stages of the PLC. This is a relatively simple activity, but is designed for them to get the core concept of how product categories fit into the stages and how they…
International Markets: MCQs
15 multiple choice questions on international marketing topics. EXCLUSIVE ACTIVITY FOR MEMBERS
Impact of Media on the Message Design
In this task, students consider the impact of media selection on the message design in IMC. Students are presented with a central creative message for a strategic repositioning campaign and need to construct advertising designs suitable for different media channels.