Even More Teaching Activities
From Market Segmentation to the Marketing Mix (Fitness Centers)
A discussion exercise where students need to develop a marketing mix for a particular target market – Ideal for explaining the value of market segmentation and target markets. EXCLUSIVE MEMBER ACTIVITY
Perception: Which Ad is Best?
The task in this exercise is to select the best radio commercial from the three presented, considering the model of perception (how consumers process information).
Non-Compensatory Decision Rules
In this activity, students review a focus group discussion with recent buyers and work out which non-compensatory decision rule each consumer used. A helpful task for understanding the differences in decision rules in the evaluation stage of the buyer decision process.
Understanding Marketing Orientation
In this exercise, students are required to identify which Marketing Orientation/Philosophy that different firms appear to follow, based on the statement that they have made on the way that they operate their business.