Skip to content

Great Ideas for Teaching Marketing

  • Info
    • Teaching Approach
      • Geoff’s Bio
      • For Students
      • Terms and Conditions
      • Privacy
    • Buy the Full Workbook
    • Activity Types
      • Decisions and Mini-Cases
      • Discussion Exercises
      • Review Exercises
      • Role Plays
      • Simulation Games
      • Digital Escape Rooms
      • Video Activities
  • Games/Quizzes
    • About the Escape Rooms
    • Digital Escape Rooms: Getting Started
    • Video MCQs
    • Sim Games
    • Crossword
    • Tools
  • Base Concepts
  • Environment
  • Strategy
  • Consumer Behavior
  • Research
  • Metrics
  • Segments & Positioning
  • Products/Brands
  • Services/CRM
  • New Products
  • Digital
  • Place Mix
  • Pricing
  • Promotion
  • Ethics
  • B2B
  • All Activities

New Product Process

Which Learning Theory?

In this mini case study, the firm is considering four promotional approaches. Each of their promotional approaches relies on a different learning theory.

Categories Consumer Behavior, Decisions and Mini-Cases, New Product Process, Promotion

Interpreting Research Results (Concept Test for a New Product)

This activity summarizes the results of research into a potential new product – hot chili flavored ice cream. The firm undertook taste-test research to help determine whether they should launch this new product?

Categories Analysis and Metrics, New Product Process, Research and MIS

Evaluating a Questionnaire

For this task, students (with one acting as the interviewer) will identify numerous issues with a poorly designed questionnaire.

Categories Discussion Exercises, New Product Process, Research and MIS, role play

Can You Run Your Own Focus Group?

For this activity students will run their own focus groups, using a group discussion guide, which reviews consumer behavior in the fast food market.

Categories Consumer Behavior, Discussion Exercises, New Product Process, Research and MIS

Running a Focus Group

In this exercise, students run focus groups to understand the importance of getting beyond “top-level” answers and to gather some real insights into the behavior of the target market.

Categories New Product Process, Research and MIS

What is the Most Appropriate Research Design?

In this task, students simply need to match the approach to market testing a new product to the firm most likely to conduct it. The types of research are listed first, followed by the type of firm.

Categories New Product Process, Research and MIS

Should We Conduct Market Research (Test Marketing)?

In this activity, students will review the discussion/comments from a new product project team meeting, where the participants argue for/against the merits of conducting test marketing prior to a full launch.

Categories Discussion Exercises, New Product Process, Research and MIS

Over-Adapting to the Environment?

In this mini case study, students are required to assess whether this toy manufacturer was too flexible and too willing to adapt to its changing macro-environment.

Categories Discussion Exercises, Marketing Environment, New Product Process, Strategy and Plans

Impact of Management Values on Strategy

The student task is to identify whether the management style of the CEO would influence the firm’s decision to pursue new products. In order to illustrate the influence of top management values, the profiles of four different CEOs are presented.

Categories Decisions and Mini-Cases, Marketing Environment, New Product Process, role play, Strategy and Plans

Working with the Marketing Mix

This exercise is designed to illustrate how the marketing mix works together to implement the organization’s marketing strategy, which should meet the needs of a defined target market.

Categories Introductory Concepts, New Product Process, Services/CRM, Strategy and Plans
Post navigation
Newer posts
← Previous Page1 … Page6 Page7

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

Get the Workbook for Flipped Classrooms

Sign up to GITM News and Get Free Tools

Get free Workbook Chapters, free Excel Templates, and more!

We don’t spam! Read our privacy policy for more info.

Check your inbox or spam folder to confirm your subscription.

© 2022 Great Ideas for Teaching Marketing • Built with GeneratePress

Terms and Conditions